Big Data Text Analysis

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Social Media Research with Word Association Thematic Analysis
Date: Pick your own day and try to follow the suggested timings below
Instructor: Mike Thelwall

Before the day of the course:

(1) You will need a Windows computer to download and run a program from. Download Mozdeh from the Download link above and save it to your computer or USB stick in a location, such as My Documents, where you can create folders. Mozdeh is free academic software with no malware. Double-click on Mozdeh after downloading to make sure that it starts without getting a computer error (click the Test button in the Project Wizard screen and then Quit afterwards).

Possible problems and solutions: (a) if you get a file access error and are running Mozdeh from a network drive, the cloud or storage not on your computer, please try running it from a USB stick attached to your computer because network delays can cause it problems. (b) If you get an error message about proxy permissions when running Mozdeh from a work computer, then please either get your network administrator to allow Mozdeh to access the internet or run it from a non-work computer, such as from home, if you can.

(2) Sign up for a free Twitter account, if not already a tweeter (follow @Mozdeh4 for updates).

(3) Please learn how to email screenshots in case of technical problems during the course.

(4) You will also need a program that can open Excel spreadsheets, such as Excel or Open Office.

(5) If interested in YouTube, get a YouTube API key with the Workshop Appendix instructions (about 1 hour), saving the key somewhere safe.
Optional:  Two talks about research projects made with the help of the methods in this course. ADHD tweets, Bullying on YouTube [Bonus video about Word Association Thematic Analysis].

Click to download Zipfile of slides and workshop tasks.


Talk 1: Introduction to Word Association Thematic Analysis: discussion of some WATA papers, overview of WATA, and introduction to context and theme detection [YouTube talk]


Coffee break


Workshop 1: Practice word association thematic analysis coding. [Starting with a live demo. Practice talk introduction; Demo]




Talk 2: Word association mining with Mozdeh. [YouTube talk][Mozdeh demos of searching for Tweets and downloading users' tweets,


Workshop 2: Downloading tweets and saving WATA information with Mozdeh [WATA demo in Mozdeh]


Coffee break


Talk 3: Mozdeh exporting WATA information to a spreadsheet. [YouTube talk]


Workshop 3: Exporting WATA information to a spreadsheet with Mozdeh. [demo]


Talk 4: Summary and next steps. [YouTube talk] Finish.

Some spreadsheets for Workshop 1:

See also an overview of WATA with Mozdeh.

Made by the Statistical Cybermetrics Research Group at the University of Wolverhampton during the CREEN and CyberEmotions EU projects.